New Government strategy for the marketing and promotion of the international financial services sector

The Government of Anguilla has appointed the UK/US public relations firm, Profile Corporate Communications Ltd, to advise on the long-term media, marketing and promotional strategy of the island's financial services sector. Profile will report to the Director of Financial Services and is also accountable to the joint Anguilla Financial Services Association (AFSA)/Government of Anguilla (GOA) Marketing and Promotional Committee.

High-level talks were recently held between senior Anguillian officials and the Profile team; the talks were the springboard for the production of a comprehensive marketing/promotional strategy.

John Lawrence, Director of Financial Services said:
"It is important that Anguilla has a long term marketing strategy in place at such a crucial stage in its development of financial services. This is being achieved while Anguilla is experiencing growth, largely through the ACORN facility, and as international organisations are focusing on regulation through a number of initiatives."

He added that Profile is responsible for creating better awareness of Anguilla as a quality and well-regulated jurisdiction in the international marketplace.

During Profile's visit they received briefings from HE The Governor, the Hon. Chief Minister Osbourne Fleming and Minister Victor Banks; as well as other senior government officials. They also met key players in the industry including company managers, trust companies and members of the private sector.

The highpoint of the visit was meeting the joint AFSA./GOA Marketing and Promotional Committee during which Profile presented their preliminary ideas on how best to market the jurisdiction.

The first draft of the marketing strategy is currently under review. Once the programme has been finalised Profile will be the key point of contact for the execution of the strategy.

For further information please contact: Karen Bermingham, Anguilla Press Office +44 (0) 207 654 5619 Carlyle Rogers, Government of Anguilla Financial Services Department: +1 264 497 5881